Supreme Concrete Group

Overview

Supreme Concrete Group, led by owner Jose Flores, is a third-generation family-owned concrete contractor serving San Diego County. After initially establishing their digital presence with a new website, they sought to improve their online visibility and lead generation through on-page and off-page search engine optimization (SEO) strategies.

Role

Ramona Web Designs was hired to develop and implement a comprehensive SEO strategy for Supreme Concrete Group. This included conducting keyword research, optimizing on-page elements, creating content silos, improving technical SEO, developing content marketing strategies, and building their backlink profile to enhance organic search performance.

Challenge

The main challenges were:

1. Increasing organic visibility in a competitive construction industry landscape

2. Developing targeted content for specific services and service areas

3. Building a quality backlink profile from close to nothing

4. Ensuring proper technical SEO implementation and indexing

5. Creating content that balanced SEO requirements while maintaining the company's professional voice

Solution

To address these challenges, we implemented a comprehensive SEO strategy:

1. Keyword Research & On-Page Optimization:

• Conducted in-depth keyword research targeting concrete services in San Diego

• Restructured existing page content with optimized headings, meta descriptions, and alt text

• Rewrote key sections of web copy to naturally incorporate target keywords

• Optimized internal linking structure to improve crawlability and user experience

2. Content Silo Development:

• Created dedicated service pages for each concrete service offering

• Developed location-based pages targeting SD County cities & neighborhoods

• Implemented a strategic content hierarchy to establish topical authority

• Ensured consistent keyword targeting across related content

3. Technical SEO Implementation:

• Conducted a thorough technical audit to identify and resolve issues

• Worked with Google Search Console to ensure proper indexing of all pages

• Improved page load speed and mobile responsiveness

• Implemented schema markup to enhance search result appearance

4. Content Marketing & Blog Strategy:

• Developed a content calendar targeting specific keywords and topics

• Created educational blog posts addressing common concrete questions

• Established a consistent publishing schedule to improve search visibility

• Incorporated strategic calls-to-action to drive conversions

5. Backlink Building:

• Analyzed competitor backlink profiles to identify opportunities

• Secured quality "do-follow" links from relevant industry websites

• Implemented local citation building for improved local SEO

• Monitored backlink profile growth and health

Results

The comprehensive SEO strategy implemented for Supreme Concrete Group delivered exceptional results in a relatively short timeframe:

• First-Page Rankings: Successfully moved 45 keywords to the first page of Google search results (positions 1-10), with 1 keyword reaching the #1 position and 6 keywords ranking in positions 2-3.

• Dramatic Keyword Improvements: 50 tracked keywords improved in position, with many jumping over 90 positions to reach page one, dramatically increasing the company's visibility for relevant search terms.

• Performance Metrics: Achieved a 100%+ increase in Performance Index (reaching 28.86/100) and Visibility Index (2.67/100), demonstrating significant growth in search presence.

• Traffic Growth: Organic traffic increased by over 100%, with estimated visits growing to 109 monthly visitors from targeted search queries.

• Keyword Distribution: 72.58% of tracked keywords now appear on the first page of Google (positions 1-10), creating multiple pathways for potential clients to discover Supreme Concrete Group.

The dramatic improvement in keyword rankings and organic traffic has translated directly into increased business inquiries and lead generation for Supreme Concrete Group, providing an excellent return on their SEO investment. The results demonstrate how strategic SEO implementation can transform a local contractor's online visibility, even in a competitive market.